MARKETING FROM MY VIEW POINT '
Marketing is the key to business business depends on marketing it is significant in that,i ,as a consumer will never learn about anything a firm or business had to offer if not for marketing this is the most important and significant part of the business.I say it helps me quitee alot it informs and educates me.Marketing is around me from advertisements,in school where i study school,businesses like clubs and hotels where there is marketing of both entertainment music drinks food and much more.it would be difficult to operate without marketing.
ME AS THE CONSUMER
I am a student, i have to budget, which is low but of course i would like the best even with a low budget.
The fact that i am a student has a great influence on my spending,like for instance i really relly on sales or Ale as they call them here in finland,as am able to afford products which i would have otherwise not afforded.Am a happy shopper at this particular time becouse they run from food to clothes to electronics to ceramics to furniture and the list is enldess.
what i need at this particular time of my "student " life is affordable and good.
TARGETTING STRATEGY
ELECTRONICS-most of them target all classes,like ,example now they offer plasma in all sizes from big massive sizes for the big spender and smaller size plasma televisions for the middle spenders which they get the same value of product only in diffrent sizes. this is like pioneer electronics.
THIS IS SOMETHING I LOVE
Pioneer electronics
Core product
This is a Japaneese corporation that specializes in digital entertainment.It is well known for technology advancement in the consumer electronics industry.It has already made a name since its establishment in 1938.
Actual product
Brand name: Pioneer Electronics
Features: Electronics
Quality: Unaguably one of the most respcted electronic producing companies in the world.Long lastin and high quality.
Design:there are many designs of many products they range from,T:Vs and Monitors,Discs and DVDs,A\V Recievers,Home theater systems,I-Pods, and much more.
Packaging:Depending on the item being packed they are sensitive where it matters the most with packaging.
AUGMENTED PRODUCT
Customer service: website for information,offers and shopping,toll free calls for any information regarding the product, well informed sales representatives,discounts,sales quality product.
Personnel: As i mentioned earlier they have well informed personnel which will assist you with anything at anytime.
Installation: It comes with the product but suprisingly most of the buyers asre so well informed about electronics especially the youth they do it themselves but the firm offers advice if so.
Warranty: As i have been buying and once a sales representative of pioneer everything that is sold has a warranty which asures the customer of their product.Altought they are quite specific with the information.
After sales support: This is offered as well alongside the warranty.
Delivery: their is delivery if required not all customers want delivery.
PRICE:
They are greatly affected by many factors place for instace we cannot compare the pricing in europe and in Africa there is alot of consideration done.
there is lesser tax required in africa the price cannot be the same.
there is also the class factor or segment factor the big spenders want more value for their money. This will undoubtabley affect the pricing.
As a consumer in europe i will definatley buy it at a much higher price than if i were to but it in africa but of course i am earning more here than when am in Africa.
AVAILABILITY
Even though it is a japan company it has established corporations in Europe this are the regional headquaters they are established in almost all europead countries to quench the ever increasing thirst of electric devises.
there are also establised in the U.S.A and australia.
In Finland it is established at Espoo it is an easy to reach place and also there is the contact at the web page where one can shop if he osr she is far.
Marketing is the key to business business depends on marketing it is significant in that,i ,as a consumer will never learn about anything a firm or business had to offer if not for marketing this is the most important and significant part of the business.I say it helps me quitee alot it informs and educates me.Marketing is around me from advertisements,in school where i study school,businesses like clubs and hotels where there is marketing of both entertainment music drinks food and much more.it would be difficult to operate without marketing.
ME AS THE CONSUMER
I am a student, i have to budget, which is low but of course i would like the best even with a low budget.
The fact that i am a student has a great influence on my spending,like for instance i really relly on sales or Ale as they call them here in finland,as am able to afford products which i would have otherwise not afforded.Am a happy shopper at this particular time becouse they run from food to clothes to electronics to ceramics to furniture and the list is enldess.
what i need at this particular time of my "student " life is affordable and good.
TARGETTING STRATEGY
ELECTRONICS-most of them target all classes,like ,example now they offer plasma in all sizes from big massive sizes for the big spender and smaller size plasma televisions for the middle spenders which they get the same value of product only in diffrent sizes. this is like pioneer electronics.
THIS IS SOMETHING I LOVE
Pioneer electronics
Core product
This is a Japaneese corporation that specializes in digital entertainment.It is well known for technology advancement in the consumer electronics industry.It has already made a name since its establishment in 1938.
Actual product
Brand name: Pioneer Electronics
Features: Electronics
Quality: Unaguably one of the most respcted electronic producing companies in the world.Long lastin and high quality.
Design:there are many designs of many products they range from,T:Vs and Monitors,Discs and DVDs,A\V Recievers,Home theater systems,I-Pods, and much more.
Packaging:Depending on the item being packed they are sensitive where it matters the most with packaging.
AUGMENTED PRODUCT
Customer service: website for information,offers and shopping,toll free calls for any information regarding the product, well informed sales representatives,discounts,sales quality product.
Personnel: As i mentioned earlier they have well informed personnel which will assist you with anything at anytime.
Installation: It comes with the product but suprisingly most of the buyers asre so well informed about electronics especially the youth they do it themselves but the firm offers advice if so.
Warranty: As i have been buying and once a sales representative of pioneer everything that is sold has a warranty which asures the customer of their product.Altought they are quite specific with the information.
After sales support: This is offered as well alongside the warranty.
Delivery: their is delivery if required not all customers want delivery.
PRICE:
They are greatly affected by many factors place for instace we cannot compare the pricing in europe and in Africa there is alot of consideration done.
there is lesser tax required in africa the price cannot be the same.
there is also the class factor or segment factor the big spenders want more value for their money. This will undoubtabley affect the pricing.
As a consumer in europe i will definatley buy it at a much higher price than if i were to but it in africa but of course i am earning more here than when am in Africa.
AVAILABILITY
Even though it is a japan company it has established corporations in Europe this are the regional headquaters they are established in almost all europead countries to quench the ever increasing thirst of electric devises.
there are also establised in the U.S.A and australia.
In Finland it is established at Espoo it is an easy to reach place and also there is the contact at the web page where one can shop if he osr she is far.
